Tribal DDB Amsterdam is a highly ranked digital marketing agency and part of DDB international, worldwide one of the largest advertising offices. i29 interior architects designed their new offices for about 80 people.
The goal was to create an environment where creative interaction was supported and to achieve as much workplaces as possible in a new structure with flexible desks and a large open space. The design had to reflect an identity that is friendly and playful but also professional and serious. The contradictions within these questions, asked for choices that allow great flexibility in the design.
Situated in a building where some structural parts could not be changed it was a challenge to integrate these elements in the design and become an addition to the whole. The architects searched for solutions to various problems which could be addressed by one grand gesture. At first a material which could be an alternative to the ceiling system, but also to cover and integrate structural parts like a big round staircase. Besides that, acoustics became a very important item, as the open spaces for stimulating creative interaction and optimal usage of space was required.
Fabrics was used for absorbing sound and also create privacy in the open spaces.
